FORTUNE LIFE | VIDEO | 716555

Marketing as entertainment, built to perform. Insights from Chime GCMO Vineet Mehra. How can you create marketing that feels like entertainment and drives measurable growth? Chime Chief Growth and Marketing Officer Vineet Mehra breaks down the product and marketing choices he sees fueling Chime's momentum, including being named Time magazine's number one banking brand. He frames Chime as "not a bank" but a "financial technology company" built for "everyday Americans."